New music! New Music! New Music! New Music!

New Music! New Music! New Music! New Music! New Music! New Music! 

After following the downhill trajectory of CBC Radio for the past seven years I've finally figured out where CBC Radio went wrong.

If you listen to the announcers and read the pronouncements of CBC Radio executives you will come to realize something. Everyone currently working at the CBC is a failed musician, record producer, music industry has-been executive, music industry wanna-be or music industry groupie. Sorry to tell it like it is folks, but it is true.

So what does this mean for CBC Radio? When the Jian Ghomeshi fiasco first erupted a newspaper article quoted a CBC Radio employee. The employee described how enjoyable it was (at first) to be working on the new programming at CBC Radio. The employee was quoted as saying that they would rather be programming shows with the so-called "new music" instead of programming classical music for seniors living in Saskatchewan. Yes, that's precisely what this person said. "Instead of programming classical music for seniors living in Saskatchewan." I would quote the newspaper article, but unfortunately Google is not co-operating with me in my search for the original article.

There you have it, folks. At one time if you were a failed musician or music industry groupie and were otherwise unemployable, you could find yourself a job at Sam The Record Man or an HMV outlet. With those venues no longer being an option, what is the failed musician with no other marketable skills to do? Why, join the CBC, of course!

Once there, the failed musician - let's call him or her FM for short - decides that the old CBC is, well, boring. The CBC is programming Classical Music for seniors living in Saskatchewan! They know nothing about the indie bands erupting all over the country! They know nothing about the New Music! New Music! New Music! New Music!

So what does the FM, now an aspiring programmer/producer/CBC executive/music industry has-been, do? Change the CBC, of course! Program more new music! Show Canadians what they're missing! Who cares if Canadians don't want it! They will learn to love it! The new programming on CBC Radio Two will "find it's audience", as CBC executives said many times.

In 2007 the CBC justified their programming changes with the elusive "Arts and Culture" survey, which purportedly found that Canadian seniors living in Saskatchewan didn't want their old CBC, but wanted a new, vibrant, culturally-aware CBC that programmed more new music. New Music! New Music! New Music!

Of course the CBC refused to release the infamous "Arts and Culture" survey to the great, unwashed public. But the survey found what the CBC Execs said it found. Trust us on this, they said. We know what's best.

And so we all know what happened. Programs were axed, veteran announcers were let go, new programming was introduced and the CBC's market share slid. If you don't know about all this, start reading my blog entries beginning in 2007. You can read the whole sorry story there.

Which brings us to my latest rant. There's a new show on CBC Radio One on weekdays from 1:00 - 3:00 PM. Whereas previously this time slot was occupied by a variety of interesting programming, such as "Ideas", "Rewind" and even "Vinyl Cafe", it is now occupied by a program that can only be described as "Q Lite". And yes, it is chock-a-block full of New Music! New Music! New Music! And yes, I find it impossible to listen to.

New music! New Music! New Music! New Music!

New Music! New Music! New Music! New Music! New Music! New Music! 

After following the downhill trajectory of CBC Radio for the past seven years I've finally figured out where CBC Radio went wrong.

If you listen to the announcers and read the pronouncements of CBC Radio executives you will come to realize something. Everyone currently working at the CBC is a failed musician, record producer, music industry has-been executive, music industry wanna-be or music industry groupie. Sorry to tell it like it is folks, but it is true.

So what does this mean for CBC Radio? When the Jian Ghomeshi fiasco first erupted a newspaper article quoted a CBC Radio employee. The employee described how enjoyable it was (at first) to be working on the new programming at CBC Radio. The employee was quoted as saying that they would rather be programming shows with the so-called "new music" instead of programming classical music for seniors living in Saskatchewan. Yes, that's precisely what this person said. "Instead of programming classical music for seniors living in Saskatchewan." I would quote the newspaper article, but unfortunately Google is not co-operating with me in my search for the original article.

There you have it, folks. At one time if you were a failed musician or music industry groupie and were otherwise unemployable, you could find yourself a job at Sam The Record Man or an HMV outlet. With those venues no longer being an option, what is the failed musician with no other marketable skills to do? Why, join the CBC, of course!

Once there, the failed musician - let's call him or her FM for short - decides that the old CBC is, well, boring. The CBC is programming Classical Music for seniors living in Saskatchewan! They know nothing about the indie bands erupting all over the country! They know nothing about the New Music! New Music! New Music! New Music!

So what does the FM, now an aspiring programmer/producer/CBC executive/music industry has-been, do? Change the CBC, of course! Program more new music! Show Canadians what they're missing! Who cares if Canadians don't want it! They will learn to love it! The new programming on CBC Radio Two will "find it's audience", as CBC executives said many times.

In 2007 the CBC justified their programming changes with the elusive "Arts and Culture" survey, which purportedly found that Canadian seniors living in Saskatchewan didn't want their old CBC, but wanted a new, vibrant, culturally-aware CBC that programmed more new music. New Music! New Music! New Music!

And so we all know what happened. Programs were axed, veteran announcers were let go, new programming was introduced and the CBC's market share slid. If you don't know about all this, start reading my blog entries beginning in 2007. You can read the whole sorry story there.

Which brings us to my latest rant. There's a new show on CBC Radio One on weekdays from 1:00 - 2:00 PM. Whereas previously this time slot was occupied by a variety of interesting programming, such as "Ideas", "Rewind" and even "Vinyl Cafe", it is not occupied by a program that can only be described as "Q Lite". And yes, it is chock-a-block full of New Music! New Music! New Music! And yes, I find it impossible to listen to.

New music! New Music! New Music! New Music!

New Music! New Music! New Music! New Music! New Music! New Music! 

After following the downhill trajectory of CBC Radio for the past seven years I've finally figured out where CBC Radio went wrong.

If you listen to the announcers and read the pronouncements of CBC Radio executives you will come to realize something. Everyone currently working at the CBC is a failed musician, record producer, music industry has-been executive, music industry wanna-be or music industry groupie. Sorry to tell it like it is folks, but it is true.

So what does this mean for CBC Radio? When the Jian Ghomeshi fiasco first erupted a newspaper article quoted a CBC Radio employee. The employee described how enjoyable it was (at first) to be working on the new programming at CBC Radio. The employee was quoted as saying that they would rather be programming shows with the so-called "new music" instead of programming classical music for seniors living in Saskatchewan. Yes, that's precisely what this person said. "Instead of programming classical music for seniors living in Saskatchewan." I would quote the newspaper article, but unfortunately Google is not co-operating with me in my search for the original article.

There you have it, folks. At one time if you were a failed musician or music industry groupie and were otherwise unemployable, you could find yourself a job at Sam The Record Man or an HMV outlet. With those venues no longer being an option, what is the failed musician with no other marketable skills to do? Why, join the CBC, of course!

Once there, the failed musician - let's call him or her FM for short - decides that the old CBC is, well, boring. The CBC is programming Classical Music for seniors living in Saskatchewan! They know nothing about the indie bands erupting all over the country! They know nothing about the New Music! New Music! New Music! New Music!

So what does the FM, now an aspiring programmer/producer/CBC executive/music industry has-been, do? Change the CBC, of course! Program more new music! Show Canadians what they're missing! Who cares if Canadians don't want it! They will learn to love it! The new programming on CBC Radio Two will "find it's audience", as CBC executives said many times.

In 2007 the CBC justified their programming changes with the elusive "Arts and Culture" survey, which purportedly found that Canadian seniors living in Saskatchewan didn't want their old CBC, but wanted a new, vibrant, culturally-aware CBC that programmed more new music. New Music! New Music! New Music!

And so we all know what happened. Programs were axed, veteran announcers were let go, new programming was introduced and the CBC's market share slid. If you don't know about all this, start reading my blog entries beginning in 2007. You can read the whole sorry story there.

Which brings us to my latest rant. There's a new show on CBC Radio One on weekdays from 1:00 - 2:00 PM. Whereas previously this time slot was occupied by a variety of interesting programming, such as "Ideas", "Rewind" and even "Vinyl Cafe", it is not occupied by a program that can only be described as "Q Lite". And yes, it is chock-a-block full of New Music! New Music! New Music! And yes, I find it impossible to listen to.

Globe and Mail article on the CBC by Konrad Yakabuski April 21 2014

From The Globe and Mail, Monday April 21 2014 :

No, the CBC’s not cool. Nor should it be

KONRAD YAKABUSKI

The Globe and Mail

Published Monday, Apr. 21 2014, 6:00 AM EDT

“Well, here we are again,” a wistful CBC president Hubert Lacroix began as he outlined the latest round of cuts – $130-million and 657 jobs in all – to afflict the national public broadcaster. And off we’ve gone again into another round of CBC-bashing and rehashing the network’s many failings.

It must be alternately infuriating and demoralizing to work for the CBC. The English-language television broadcaster gets zero public praise. Everyone’s a critic and the private media seem out to delegitimize your very existence. But that’s what you sign up for when you take a job at an institution Canadians not only own, but delight in “reimagining.”

It would all be easier if the broadcaster’s leaders, past and present, weren’t still stuck in some alternate reality, deluded by visions of grandeur and budget envy. They think that, if only Canadians funded their public network the way the British and French fund theirs, the CBC could be all things to all people and ne’er a disparaging word would be heard. In other words, it’s not their fault; it’s ours.

“The CBC, despite the fact that it faces arguably the largest cultural challenge, is the worst financed public broadcaster,” the network’s former head of English services, Richard Stursberg, told a Senate committee this month. “I don’t see any reason why a CBC that is properly focused and properly funded can’t compete.”

The first problem with this idea is that it completely ignores the circumstances in which overseas public broadcasters operate. The British Broadcasting Corp. and France Télévisions are empires under siege, but they are still empires. They have built up powerful political constituencies and set up countless sister networks, on multiple platforms, precisely to keep private competitors out of their space. They face nowhere near the same direct threat from American fare as the English CBC does, and have been able to shape and satisfy public expectations as a result.

The second problem with Mr. Stursberg’s analysis is that it assumes the CBC’s mission is to “compete.” He is hardly alone in thinking that the CBC must chase ratings. That mindset prevails all the way up the food chain. “It is declining viewership that is causing their challenges,” a spokeswoman for Heritage Minister Shelley Glover told Sun News. “It is up to the CBC to provide programming that Canadians actually want to watch.”

With Ottawa sending that message, it’s little wonder programmers fear that the failure to boost ratings will only give politicians further ammunition to cut their funding. So, next season, Canadians will be treated to Schitt’s Creek and Strange Empire as a CBC desperate to create any buzz it can risks taxpayer money on an “edgier” lineup designed to attract a younger demographic.

Hopeless. It’s not the occasional popular “hit” that is going to make the CBC viable and necessary. It does not have the means or the talent pool to deliver consistently high-quality dramas or comedies that can lure English Canadians back from their constantly improving American favourites.

The CBC claims a share of English TV ratings of about 8 per cent. Without pro hockey, which it will soon lose, the share may be half that. Its comparative advantages lie elsewhere, in public affairs programming that actually reflects the country we live in, not some programmer’s fantasy world.

Thankfully, someone at the CBC gets it.

The same day Mr. Lacroix announced his cuts, the CBC broadcast, in prime time, an in-house documentary that purported to solve the mystery of the Bell of Batoche, a 130-year-old symbol of Métis pride. It encapsulated the history of the North-West Rebellion, Louis Riel and the very reason 19,000 francophones still live in Saskatchewan. These are stories we should all know to appreciate the country we have become. It’s an illustration of the CBC actually fulfilling its mandate, for a change.

It may not be as “cool” as some self-anointed fixers would like. But I shudder at the thought of what a CBC that tries to be any cooler than George Stroumboulopoulos would look like. The ultimate arbiters of cool will never be impressed because cool, by definition, is ephemeral.

Ephemeral is the opposite of what the CBC needs. It needs stable funding, of course. But it also needs managers committed to public broadcasting, rather than imitating entertainment networks in the hopes of landing a better job at one of them. Frankly, it needs to gets serious.

Radio salvation for drivers!

Life used to be so simple when driving. Turn on the radio to CBC Radio Two and you could be guaranteed of some pleasant listening while you drove. Not anymore. CBC Radio Two is such a hodge-podge of music formats, not to mention annoying hosts, that I don’t even bother trying any more.

CBC Radio One is often an alternative, but once again there are times when I can’t stand listening to Radio One. During “The Debaters”, for example. “All in a Day (Ottawa)” is bearable, but there are times when I have to turn the radio off because the music that is being played is just too annoying. I could go on.

But I have found radio salvation! It is 1310 News, All News Radio on the AM dial in Ottawa. News, weather, sports, commercials, news, weather, sports, commercials, news, weather, sports, commercials ad infinitum. But I love it! I never get bored or annoyed, even if I’ve heard the same news story for the third or fourth time that day.

When was the last time you tried listening to AM radio? Give it a try. You might like it!

"Taking Responsibility" - the Spring 2012 CBC Radio Two audience survey

One of the popular buzz-phrases these days seems to be “take responsibility”. People are being urged to “take responsibility” for their actions, or are stepping up to “take responsibility” for what they’ve done, even when it seems there is no need to do so.

For example, Jared Connaughton, the member of the Canadian 4 x 100 metre relay team who caused the Canadian team to be disqualified, was quoted as saying “he had to step up and take responsibility” for the disqualification. Teammates were quoted as praising Mr. Connaughton for stepping up and “taking responsibility” for the disqualification.

Why was it necessary for Mr. Connaughton to “take responsibility”? It was an accident. I very much doubt that he deliberately stepped on a lane line to disqualify the team. Stuff happens. There was no need to “take responsibility”.

Michael Bryant, the former Attorney-General for Ontario who was involved in the accidental death of Darcy Allen Sheppard, recently appeared on “The Current” on CBC Radio One. Listeners subsequently castigated Mr. Bryant for not “taking responsibility” for his actions. What actions? He attempted to flee from an individual who was attacking him and, in doing so, Mr. Sheppard died. There was no evidence that Mr. Bryant acted in a deliberate manner to harm Mr. Sheppard. It was an accident. What does it mean for Mr. Bryant to “take responsibility” for an accident?

I’m sure pundits, critics and media commentators will be urging Lance Armstrong to “take responsibility” for his alleged doping infractions. But Mr. Armstrong denies the allegations. What should he be “taking responsibility” for?

It’s one thing to be told to “take responsibility” for something that you didn’t do, had no intention of doing or was an accident, and quite another thing to “take responsibility” for something that you knowingly, deliberately did.

Which brings us to the CBC and the latest BBM radio survey data. When will someone from the CBC step up to the plate, belly up to the bar, [insert favourite saying here] and “take responsibility” for the CBC Radio Two restructuring fiasco?

Without further ado, here is the table summarizing the decline in the CBC Radio Two listening audience since the CBC embarked on their audacious plan to “restructure” Radio Two. As can be seen from the table, the audience for CBC Radio Two has been decimated in Montreal, Toronto, Vancouver, Calgary and Edmonton since the restructuring effort was initiated. Anyone willing to “take responsibility” for this fiasco?

To mark the fifth anniversary of the death of Radio Two

I unfortunately let several anniversaries slip by the notice of this blog. The first was the fifth anniversary of the beginning of the end of the old CBC Radio Two. This was, of course, March 19. It was on this date in 2007 that the CBC launched their stealth attack against the CBC Radio Two listening audience by cutting “The World at Six” from its 6:00 PM time slot, cancelling Danielle Charbonneau and the much-loved “Music for a While” and replacing “In Performance” with Eric Friesen with the reviled “Canada Live”. Oh yes, I forgot to mention: “Two New Hours”, “Brave New Waves” and “Northern Lights” were also cancelled. But it is easy to overlook these changes in the general slaughter that took place.


Of course, that was just the beginning. Even more drastic changes to the programming schedule were about to take place, commencing in September 2007 and finally being completed in September 2008. But for many of us, March 19 2007 was the day that the music died on CBC Radio Two.


So I thought it would be fun to mark the fifth anniversary of this blog by listing here all of the letters and correspondence that I sent to various individuals (and in some cases, the replies I received) during the course of my five-year protest against the changes that were made to CBC Radio Two. For those of you who have just discovered this blog, it’s an easy way to catch up on what has happened during the last five years. For those of you who have been following along, it’s a handy summary of what has taken place in the past five years.


The list is in the format of links to previous blog entries. Here goes:


Post to Jowi Taylor’s Blog, March 21 2007


Letter to Tell Us What You Think, March 24 2007


Letter to Jennifer McGuire, Executive Director of Programming and Jane Chalmers, Vice-President of CBC Radio


Letter to Robert Rabinovich, President and CEO of the CBC


Letter to Gary Schellenberger, Chair of the House Standing Committee on Canadian Heritage


Letter to Bev Oda, Minister of Heritage


Response from the office of the Minister of Heritage


Response from Jennifer McGuire, Executive Director of Programming


A second letter to Jennifer McGuire, Executive Director of Programming


A second response from the office of the Minister of Heritage


A second response from Jennifer McGuire, Executive Director of Programming


Letters to the members of the House Standing Committee on Canadian Heritage


Open letters to the candidates in Carleton-Mississippi Mills during the 2008 election


Replies from the candidates in Carleton-Mississippi Mills during the 2008 election


Of course, we can’t forget the nation-wide protest that took place on April 11 2008 in response to the disbanding of the CBC Radio Orchestra and the Radio Two changes that were announced at that time:


Scenes from a Protest


Although it wasn't in the form of a letter received from these two individuals, I thought the interview conducted with Mark Steinmetz and Chris Boyce (the CBC Radio Director of Music and the CBC Radio Director of Programming, respectively, at the time of the interview) was interesting for what it revealed about the CBC:


Interview with Mark Steinmetz and Chris Boyce

In a subsequent post I’ll attempt to answer the question “Where are they now”, to track the careers of some of the major players in the CBC Radio Two restructuring debacle.

The CBC: running madly off in all directions

This article appeared in the Feb. 14 2012 edition of the Globe and Mail, and on-line here.


One has to wonder what's going on in the CBC. First, CBC management decimates the Radio 2 audience by making some ill-considered changes to the programming, then runs madly off in all directions by launching digital music channels that only a small percentage of Canadians are likely to listen to. What happened to the concept of serving all Canadians, not just those with high-speed internet connections?




CBC enters digital-music arena
GUY DIXON
From Tuesday's Globe and Mail
Published Monday, Feb. 13, 2012 6:00PM EST
Last updated Monday, Feb. 13, 2012 6:22PM EST



The CBC has taken a giant new step into the competitive digital-music arena. On Monday, the public broadcaster unveiled CBC Music, a website and mobile app with 40 radio stations covering genres from indie rock to classical. To keep listeners coming back (that all-important “stickiness” in digi-speak), the service also includes create-your-own  playlists and selections of songs by young artists such as Toronto’s Austra and Montreal’s Plants and Animals.


It’s not only a bid to attract more listeners, but also opens up “a whole bunch of ways to connect with them that [was] difficult to do on terrestrial radio,” said Chris Boyce, CBC’s executive director of radio and audio.


This comes as broadcasters are increasing their presence in the world of apps: Astral recently launched new mobile apps for its radio stations, with bonuses such as exclusive in-studio performances. Meanwhile, subscription streaming services such as Rdio are once again on the rise, offering users access to massive libraries of streaming music for a fee.


“Gone are the days when people first heard a new track of music on the radio,” Boyce said.The CBC isn’t trying to compete with online music retailers such as Apple’s iTunes, though. Instead, the site links to iTunes. And no, it doesn’t replace CBC’s on-air music. There are currently no plans to eliminate the Radio 2 music station, Boyce said.


The win


The CBC attracts savvy programmers. CBC’s independently spirited Radio 3, for example, brings listeners everything from singer-songwriter Kathleen Edwards to local Charlottetown band, Milks and Rectangles. Now that expertise can be applied to a broad spectrum of genres, with streams devoted to Canadian classical composers, some of the best homegrown jazz and alt pop. CBC Music could become a key arbiter of the best, if lesser-heard, music out there.


The miss


It’s still radio: You can’t jump ahead to the next song when listening to a stream. So while CBC Music caters to the new-media crowd, it requires old-media patience. You can jump forward or back while listening to playlists though. (Radio 3 host Lana Gay’s colourful list, including The Gruesome’s garage rocker Hey, is a highlight at the moment). Still, the nascent service only has a precious few playlists so far. And features of individual artists have a grand total of seven acts right now.


The competition


The pay service Rdio gives users access to a huge library of music for a monthly fee. Astral’s free apps are an extension of its stations, with added content such as app-only performances of hot acts. In comparison, CBC Music feels like the CBC – with a wider cross-section of music, unencumbered by the tight programming formats of private radio stations.


The next big thing


Spotify, officially unavailable in Canada, is nevertheless seen as a standard bearer with its personalized playlists (Obama just posted his) and its highly searchable library of artists. CBC Music, by comparison, is more like enhanced radio. Yet some digital radio sites, like American public broadcaster NPR, have taken a sharp direction toward nuanced, esoteric music. The question is whether users will want more breadth or more eclecticism? More searchability or more of a curated radio feel? 


What the CBC and the industry knows for sure is that we always want more music.


With files from Steve Ladurantaye

CBC faces budget cuts - but do we care?

This article appeared in the Feb. 12 2012 edition of the Globe and Mail and on-line here.


I find the statement "While vociferous protests would let the government know people value the CBC ..." laughable. Didn't CBC Radio 2 listeners protest against the programming changes that the CBC implemented in 2007? Did the CBC listen to its supporters? No, it didn't. The CBC continued to merrily dig themselves deeper into the hole of irrelevance. And now, former CBC listeners who have abandoned the CBC in droves should rise up a fight for an institution that has betrayed them? I don't think so.



This time, the CBC cuts will be noticeable
KATE TAYLOR
From Monday's Globe and Mail (includes correction)
Published Sunday, Feb. 12, 2012 6:00PM EST
Last updated Monday, Feb. 13, 2012 2:56PM EST


When music critics and public broadcasting analysts gather in a cavernous TV studio in downtown Toronto Monday, they can expect a splashy presentation about a digital music streaming service with no less than 40 channels. But the celebratory tone over the launch of CBC Music might be a bit forced: The public broadcaster is widely predicted to take a 10 per cut to its $1.1-billion grant when the federal budget comes down in late February or early March and moving radio music services online is a way to both save money and generate ad revenue. If Music Canada! is a bouncing new baby,old Radio 2, the CBC’s English-language music channel, looks decidedly sick.


As part of a government-wide belt-tightening process, the CBC was asked last fall to present Ottawa with two possible budget scenarios, cutting five or 10 cent over three years. The broadcaster cannot discuss the contents of those scenarios, but in a recent meeting with The Globe and Mail’s editorial board, CBC CEO Hubert Lacroix made it clear that he considers 10 per cent the most likely possibility. “You’ll notice it,” Lacroix said.


Were it simply made in one place, a $110-million hit to the CBC would eliminate French radio or half of English radio services or remove more than a day’s worth of television programming from CBC-TV every week, said Karen Wirsig, communications co-ordinator at the Canadian Media Guild, the CBC’s main union.


While it is unlikely the CBC will target an entire service in that way, a $110-million cut would force the broadcaster to make visible changes to programming. In the 2000s, with both cuts and inflation eating away at its budget, the CBC streamlined its administration and sold off real estate; to deal with $170-million in lost ad revenue during the 2009 and 2010 recession, it made cuts across the board, eliminating 800 jobs and paying out $40-million in severance. Now, though, the cuts are expected to be vertical – in lower priority areas – rather than horizontal – or across all services. Lacroix calls this a “Sophie’s Choice” for the broadcaster.


That choice will flow from the CBC’s current strategic plan, which emphasizes going digital, putting Canadian content in prime time, and restoring or initiating services to under-served regions: Anything not in that plan is vulnerable, Lacroix has said. That is why many observers expect deep cuts to national radio, which does not fit within those priorities, and especially to music programming, which can be delivered more cheaply online by services such as CBC Music.


The new service will be a beefier version of its French-language equivalent, espace.mu, which Radio-Canada launched last June. Some critics have asked why the CBC is competing with iTunes, but like espace.mu, CBC Music will operate on a broadcast model not a retail one, offering streaming rather than downloads. Still, unlike Espace Musique, its sister radio channel, espace.mu doesn’t have hosts and carries ads, allowing the broadcaster to generate revenue from music programming.


Broadcasting veterans say the CBC is unlikely to axe an entire service, such as Espace Musique or Radio 2. While vociferous protests would let the government know people value the CBC, they would be unlikely to shift the government’s position and might backfire, spewing ill will at the broadcaster itself. Certainly, the abandonment of a radio frequency would seem too great a retreat. 


Rather, these services could be cut to the bone, including an elimination of all broadcasts of live performances, with online radio offered as the alternative.


Similarly, the CBC is committed to moving children’s TV programming online, arguing that is where most children watch shows these days. This would allow the broadcaster to rethink morning television schedules, replacing ad-free programming aimed at preschoolers with reruns of adult programming on which there would be ads.


CBC watchers also expect to see fewer special events, such as the multiplatform live coverage of the Orchestre Symphonique de Montréal’s inauguration of its concert hall last September. And, despite the commitment to under-served regions in the strategic plan, they question whether the broadcaster can really go ahead and open new radio stations in locations such as Kamloops, B.C. and Kitchener-Waterloo, Ont. as well as a new digital service in Hamilton.


“There is no more room for efficiency,” said Ian Morrison, spokesman for the public broadcasting lobby group Friends of Canadian Broadcasting. “Every dollar is going to come off the air or off the screen.”


With files from Guy Dixon

CBC Radio 2 Market Share - the Fall 2011 Survey

Once again it is time for us to review how successful CBC Radio has been with their restructuring of the CBC Radio 2 programming.


Those of you who have been following this blog through its intermittent postings will know that we are examining the audience for CBC Radio 2 in the major cities surveyed by the Bureau of Broadcast Measurement. We are comparing the current audience for CBC Radio 2 stations in the most recent survey done by the BBM with the audience for CBC Radio 2 stations before the CBC began their program of restructuring. In this case, we are comparing the audience for CBC Radio 2 stations with the audience that the stations had in “S2” 2007, the last survey performed by the BBM before the CBC introduced its new programming. For those of you who have not been following this blog: now you know.


The idea is this: if the CBC Radio 2 programming restructuring has been successful, the audience will have increased. After all, this was the stated intent of the programming restructuring. If the CBC Radio 2 audience has fallen since the restructuring, then the initiative was unsuccessful.


“But wait” you may be saying to yourself “people are listening to radio less and less. The decline in the CBC Radio 2 audience may be due simply to the decline in the overall radio audience itself, not due to the decline in the CBC Radio 2 audience.”


So indeed we have examined this as well. We have compared the total radio audience from S2 2007 with the total radio audience for the most recent survey performed by the BBM to determine if people are listening to the radio less often. As the results show, this is the case. But more importantly, the decline in the CBC Radio 2 audience has been greater than the decline in the audience for radio programming in general. This, as you probably may realize yourself, is not good.


The results are summarized below.

While the total radio audience in Montreal has actually increased by 6.2% since S2 2007, the CBC Radio 2 audience has declined by 46.5% since S2 2007. Not good.


In Vancouver, the total radio market has dropped by 17.2% since S2 2007. The audience for CBC Radio 2 has, however, been decimated, falling by 54.2%. This should be alarming to CBC Radio management, no?


The only bright spot for CBC Radio is Ottawa, where the audience for CBC Radio 2 has actually increased by 5.8% since S2 2007, in a market that has declined by 7.6% since S2 2007. We’ll have to watch this to see if it’s just a one-time blip, or a trend.


A word about the survey data: Montreal, Toronto, Vancouver, Edmonton and Calgary are surveyed using the Portable People Meter, or PPM. Winnipeg and Ottawa are surveyed using Radio Diary Data. For an explanation of the differences between the two methods, see the BBM site.


Radio Diary Data is issued twice a year, in the Spring and Fall. The latest BBM Fall survey covers the period from September 5 2011 to October 30 2011, while the most recent PPM data covers the period from August 29 2011 to November 27 2011, termed for the purposes of this analysis as “S8 2011”, to be consistent with previous BBM naming conventions.


This analysis therefore uses the Fall survey for Winnipeg and Ottawa and calls this data “S8 2011”, as well as the PPM data for the remaining cities. Data for S4 2010 is included in the Summary above since this was the most recent survey for which we did the analysis and which also included Diary Data for Ottawa and Winnipeg. We missed performing this analysis for the Spring 2001 Diary Data survey. We may add this analysis some time in the future, just to be complete.

Coming to a Garage Sale near you! The CBC's collection of LPs and CDs!

From the January 24 2012 Globe and Mail:



CBC dismantling LP, CD archives
GUY DIXON
Published Tuesday, Jan. 17, 2012 5:00PM EST

The CBC is quietly dismantling its archives of LPs and CDs across Canada – a cultural treasure trove built over decades – even as it prepares to launch a major new music service online.


With uncertainty over levels of funding from Ottawa, CBC management has told archivists to winnow the music collections at regional bureaus by the end of March. This could mean donating, selling or discarding thousands of records and CDs – a cost- and space-saving measure as recordings are increasingly digitized.
 
This is happening just as the CBC’s need for music could grow heavily, as the broadcaster gears up to introduce a number of new music channels streaming online, possibly as many as 35, sources familiar with the project say.


While CBC management would not confirm that a new service is in the works, sources say it is expected to provide a number of musical formats (one for Canadian rock, one for Canadian hip hop and so on) all accessible from one central CBC website.


Some CBC archivists see irony in the fact that they are being asked to dismantle regional record collections just as producers will be coming to them for music. Many old LPs won’t be digitized, they say, and producers and announcers won’t be able to hold the physical albums and see liner notes and information that can’t be fully captured in a database.


“We believe that they are jumping the gun quite a bit by doing this,” said archivist John MacMillan, who has spent much of his career looking after CBC Vancouver’s music library. “We understand that at some point the hard-copy collection would not be needed any more, and the usage of the CDs has gone down. But the content in this virtual music library – as it’s known – is still far below the needs of the users.”


There is also a risk, some fear, of losing some valuable recordings when such large collections – some with tens of thousands of titles – are broken up. As one archivist said, not for attribution, it’s a question of whether CBC management sees the collections as a valuable archive for Canadians or simply as a resource for CBC producers.


CBC spokesman Chris Ball said that the cull isn’t affecting its Toronto-based archive, and the CBC will continue to maintain an extensive physical collection. At the same time, he notes, the CBC has been relying less and less on CDs and albums and more on digitized music, like much of the industry. The broadcaster’s digitized library is said to already contain about 1.5 million titles.


“We’re going to look at what content has historic value, what has a programming value to us,” Ball said. “The goal here is that we are digitizing that content in the virtual music library. What that’s going to be able to do is give everybody across the country [in the CBC] desktop access to our entire music library.”


Out of the approximately 650,000 CDs housed in CBC bureaus, only 140,000 CDs are unique to those libraries. The rest are duplicates of discs already housed in Toronto, Ball said. Unique physical titles will be shipped to the CBC’s permanent collection in Toronto, which currently has about 135,000 unique CDs.


He added that the physical library will continue to add new discs. “This isn’t the end point. … We’re still going to support regional artists who want to provide us with their music,” he said.


So the push is now on not only to scour the bureaus’ collections for records to ship to Toronto, but to simultaneously digitize more of those titles. This isn’t expected to eliminate many, if any, jobs since most CBC archivists also maintain other collections, such as TV and radio archives.


CBC’s popular online Radio 3 service, which features new music and has a largely separate collection, is expected to integrate more of its library into the CBC’s larger digitalized music system.


So far, the dismantling of regional record collections only applies to the English-language side. The question is whether there’s enough time to input enough of the rare LPs into the virtual music library by the end of March, and how much of the information in the liner notes will be lost.


MacMillan acknowledges that this kind of information is not necessarily used every day. “But the point of this, and I think with any library, it’s there for next year or the year after when someone goes ‘Oh, how about …?’ and they can look up something that is here and readily available, something that iTunes just will never have, ever,” he said.


The collection in Vancouver, for instance, has an unusually large array of South American titles and other music from around the world. These could be viewed as extraneous when the collection is dismantled. It also has a large number of 78-rpm records and Edisons (early 78s recorded without amplifiers or microphones).


“I can think of one or two collectors in Vancouver who would love to have them and preserve them,” MacMillan said. “Some records are in such poor shape that they may have to be thrown out. But [with] much of it, we would endeavour to try to save it as best we could and to make sure it went into a collector’s hands or [to] a university.”


He added that “it is a time-consuming process to go through, to make sure that we’re not tossing something away that doesn’t exist in a modern format … The thing about this that is most rankling to me is that, sure, we knew that this had to happen. But it is happening way too fast.”