Saturday, October 31, 2009

The new 'CBC News Network', aka 'CNN'


Ms. Jennifer McGuire, fresh from her success in restructuring CBC Radio Two, has apparently moved on to tackle the stodgy, moribund CBC News Division, renamed the ‘CBC News Network’, or 'CNN' as it will hitherto be known. Here are her remarks concerning the recent changes that have taken place at CBC News, as submitted in Letters to the Editor of our national newspapers.

First, the National Post, in a letter published Friday, Oct. 30 2009:


Re: Thanks For Watching, And For Tweeting, Oct. 22.

We're grateful that your reporters have taken the time to weigh in with their views of recent changes at CBC News, including CBC News Network and The National. We knew going in that many in our audiences would have an opinion and be happy to share it. In fact, we celebrate this extraordinary engagement as proof that Canadians have a strong connection with and sense of ownership about CBC News.

We don't expect consensus on the colour of new graphics or whether anchor and chief correspondent Peter Mansbridge should be reissued a chair (the focus of quite a bit of commentary thus far) but are encouraged by the significant increase in viewership (double, in some cases) to many of the new programs. As we settle into our new forms, however, we can unequivocally say that we remain committed to authoritative and trustworthy public service journalism. And that we will continue to bring news that's relevant to Canadians to them in all the various ways they now demand.


Jennifer McGuire, general manager and editor-in-chief, CBC News, Toronto.


Next, from the Globe and Mail, Thursday, Oct. 29 2009:

We’re grateful your reporters have taken the time to weigh in on recent changes at CBC News, including CBC News Network and The National. We knew going in that many in our audiences would have an opinion and be happy to share it. In fact, we celebrate this extraordinary engagement as proof that Canadians have a strong connection with, and sense of ownership about, CBC News.

Change can be difficult. We don’t expect consensus on the colour of new graphics or whether Peter Mansbridge should be reissued a chair, but we are encouraged by the significant increase in viewership (double, in some cases) to many of the new programs. As we settle into our new forms, however, we can unequivocally say we remain committed to authoritative and trustworthy public service journalism.


Jennifer McGuire, general manager and editor-in-chief, CBC News, Toronto


I particularly enjoy the ability of some executives to use language in such a way that a public outcry of disbelief, shock and outrage can be made to sound like a happy occasion (‘we celebrate this extraordinary engagement as proof that Canadians have a strong connection with, and sense of ownership about, CBC News’)! Just as I celebrate my extraordinary opportunity to visit the dentist every six months, or to pay my taxes each year.

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